Large display stand – HiPP

About the client

HiPP is a leading manufacturer of food for infants and young children, widely recognized and trusted by consumers. The brand is known for its high-quality ingredients and strong commitment to environmental sustainability.

HiPP places a strong emphasis on using natural ingredients and maintaining eco-friendly practices, which is reflected in both its marketing strategies and display materials.

What challenges was the client facing?

HiPP sought an alternative to the metal and plastic display stands it had previously used. While these materials provided durability and stability, they did not align with the brand’s values or eco-friendly image.

The company needed a solution that was equally durable and practical while also being sustainable. We were able to offer a display stand that was eco-friendly, aesthetically pleasing, durable, and highly functional.

What did we create for HiPP?

To meet HiPP’s requirements, we designed a large plywood display stand that combined functionality with the brand’s environmental values. The lightweight yet sturdy structure with smooth finishes was an ideal choice, seamlessly complementing the gentle and eco-conscious nature of baby and children’s products.

How did we achieve this?

The development of the HiPP display stand followed a structured process. We began by consulting with the client to determine their key requirements, including the use of natural materials, ease of assembly, and compact dimensions for transportation. Safety was also a priority, so the stands were designed with smooth edges and no sharp parts.

Based on these guidelines, our design team created a visualization featuring a lightweight, open structure that effectively showcased jars, porridge, and other HiPP products.

We then produced a prototype to test the stand’s stability and ease of use. Additional considerations included making the stand easy to maintain for long-term functionality.

Once the client approved the design, we moved into full-scale production, manufacturing a series of large display stands. We then delivered the finished stands to HiPP’s designated points of sale and warehouses.

What was the outcome of our collaboration with HiPP?

HiPP expressed great appreciation for our display stand, recognizing how well it aligned with the brand’s eco-friendly philosophy. The stand’s natural aesthetics contributed to a seamless shopping experience, reinforcing HiPP’s reputation as a leader in both child nutrition and environmental responsibility.

The plywood stands perfectly complemented HiPP’s sustainability values, adding warmth and a natural touch that resonated positively with customers. Their lightweight design made transportation and storage far easier than expected, while their durability ensured longevity in retail environments. The combination of functionality, aesthetics, and eco-conscious design made our display stand a successful and well-received solution for HiPP.