Liquor store floor displays – Jack Daniel’s

About the client

Jack Daniel’s is an iconic American whiskey brand with a devoted following worldwide, including a significant presence in Poland.

Known for its high quality, elegance, and authenticity, Jack Daniel’s whiskey is widely recognized and highly regarded among Polish consumers. It is often chosen as a gift for special occasions, particularly informal celebrations.

What challenges was the client facing?

The Polish representative of the Jack Daniel’s brand sought a display solution that would effectively highlight their products at the point of sale locations while emphasizing the brand’s unique character.

Previous display solutions had failed to meet their expectations. They were deemed too ordinary and did not fully reflect the premium nature of the brand. The client needed a display that would embody Jack Daniel’s style, tradition, and—most importantly—its renowned quality.

Additionally, the new floor alcohol display needed to be both functional and easy to transport.

What did we create for Jack Daniel’s?

We developed a custom plywood floor alcohol display that met all of Jack Daniel’s requirements. The exclusive black-painted plywood stand captured the brand’s elegant, rustic aesthetic.

Leveraging our design and manufacturing expertise, we incorporated decorative accents inspired by the barrels used in whiskey aging. To further align with the brand’s visual identity, we added natural wood and black elements, reinforcing the iconic Jack Daniel’s color scheme.

To enhance durability and achieve a premium finish, we applied a clear lacquer coating, adding to the display’s refined and sophisticated look.

How did we achieve this?

Our collaboration with the client involved multiple stages, allowing us to fully understand their expectations and vision. We began with in-depth discussions about the design concept, focusing on the brand’s heritage, signature color scheme (white, black, and natural wood tones), and the functionality of the display.

Next, we created the design, drawing inspiration from traditional whiskey production methods. The stands were shaped to resemble small barrels and storage crates. Once the client approved the concept, we developed prototypes to test bottle placement, stability, and overall effectiveness.

Following successful testing, we moved into mass production, incorporating distinctive features such as the burnished logo, which added an authentic touch. Throughout the production process, we used eco-friendly paints and varnishes in alignment with Jack Daniel’s commitment to sustainability.

The final stage was the delivery of the displays to the specified points of sale, including premium stores and select retail chains across Poland and Europe.

What was the outcome of our collaboration with Jack Daniel’s?

The new floor liquor displays received high praise from the Jack Daniel’s brand. The design and execution perfectly captured the essence of their products, effectively attracting customer attention and leading to a 20% increase in sales within the first two months.

The exclusive, well-crafted displays successfully emphasized the premium nature of Jack Daniel’s, making a strong impression on both business partners and customers. Many noted that the ECOstand displays were not only functional but also served as a decorative enhancement to the retail space.

Representatives of Jack Daniel’s expressed their appreciation for our approach, craftsmanship, and execution. They also conveyed interest in future collaborations for the design and production of stands for limited-edition product releases.